THIS BEER

02 / 12 BRAND DEVELOPMENT & CREATIVE DIRECTION

THIS BEER

A complete brand built from the ground up. From the initial concept and strategic positioning to the full visual identity, brand language and creative direction. We developed the entire design system, including logo, typography, color palette, packaging and key visual elements, alongside distinctive claims and messaging that define the beer’s character and attitude.The result is a cohesive brand world designed to stand out — from the bottle and packaging to communication, campaigns and every customer touchpoint.