{"id":10976,"date":"2026-08-31T15:41:20","date_gmt":"2026-08-31T15:41:20","guid":{"rendered":"https:\/\/clique-studio.com\/?post_type=portfolio-item&p=10976"},"modified":"2026-09-16T15:34:36","modified_gmt":"2026-09-16T15:34:36","slug":"diese-bier","status":"publish","type":"portfolio-item","link":"https:\/\/clique-studio.com\/en\/portfolio-item\/diese-bier\/","title":{"rendered":"THIS BEER"},"content":{"rendered":"
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02 \/ 12 BRAND DEVELOPMENT & CREATIVE DIRECTION<\/p>\n\t\t\t\t\t

THIS BEER<\/h2>\n\t\t\t\t\t

A complete brand built from the ground up. From the initial concept and strategic positioning to the full visual identity, brand language and creative direction. We developed the entire design system, including logo, typography, color palette, packaging and key visual elements, alongside distinctive claims and messaging that define the beer\u2019s character and attitude.The result is a cohesive brand world designed to stand out \u2014 from the bottle and packaging to communication, campaigns and every customer touchpoint.<\/p>\n\t\t\n<\/div>\n

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CLIENT<\/h2>\n\t\t\t\t\t

THIS BEER<\/p>\n\t\t\n<\/div>\n

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SERVICES<\/h2>\n\t\t\t\t\t

Branding
Web Design \/ UX\/UI
Shopify Development
Print & Catalogue Design
Performance Marketing
Digital Brand Communication<\/p>\n\t\t\n<\/div>\n

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SCOOP<\/h2>\n\t\t\t\t\t

Website \u00b7 Online Shop \u00b7 Catalogues \u00b7 Digital Campaigns \u00b7 Performance<\/p>\n\t\t\n<\/div>\n

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COLLABORATION<\/h2>\n\t\t\t\t\t

Full-Service Brand Management<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n

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PROJECT GALLERY<\/h2>\n\t\t\t\t\t

01 \/ 06<\/h2>\n\t\t\n<\/div>\n
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\"Diese_Ads\"<\/figure><\/div>
\"W7\"<\/figure><\/div>
\"Tattooed<\/figure><\/div>
\"Diese_Ads4\"<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
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02 \/ 12 BRAND DEVELOPMENT & CREATIVE DIRECTION DIESE BIER Eine komplette Marke, von Grund auf entwickelt. Von der ersten Idee und strategischen Positionierung \u00fcber die visuelle Identit\u00e4t und Markensprache bis hin zur kreativen Ausrichtung. Wir entwickelten das gesamte Designsystem \u2013 einschlie\u00dflich Logo, Typografie, Farbwelt, Verpackungsdesign und pr\u00e4gender Key Visuals \u2013 sowie charakteristische Claims und […]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","portfolio-category":[34],"portfolio-tag":[],"class_list":["post-10976","portfolio-item","type-portfolio-item","status-publish","hentry","portfolio-category-creative"],"acf":[],"_links":{"self":[{"href":"https:\/\/clique-studio.com\/en\/wp-json\/wp\/v2\/portfolio-item\/10976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clique-studio.com\/en\/wp-json\/wp\/v2\/portfolio-item"}],"about":[{"href":"https:\/\/clique-studio.com\/en\/wp-json\/wp\/v2\/types\/portfolio-item"}],"author":[{"embeddable":true,"href":"https:\/\/clique-studio.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/clique-studio.com\/en\/wp-json\/wp\/v2\/comments?post=10976"}],"version-history":[{"count":25,"href":"https:\/\/clique-studio.com\/en\/wp-json\/wp\/v2\/portfolio-item\/10976\/revisions"}],"predecessor-version":[{"id":13398,"href":"https:\/\/clique-studio.com\/en\/wp-json\/wp\/v2\/portfolio-item\/10976\/revisions\/13398"}],"wp:attachment":[{"href":"https:\/\/clique-studio.com\/en\/wp-json\/wp\/v2\/media?parent=10976"}],"wp:term":[{"taxonomy":"portfolio-category","embeddable":true,"href":"https:\/\/clique-studio.com\/en\/wp-json\/wp\/v2\/portfolio-category?post=10976"},{"taxonomy":"portfolio-tag","embeddable":true,"href":"https:\/\/clique-studio.com\/en\/wp-json\/wp\/v2\/portfolio-tag?post=10976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}