{"id":10974,"date":"2026-08-31T15:40:06","date_gmt":"2026-08-31T15:40:06","guid":{"rendered":"https:\/\/clique-studio.com\/?post_type=portfolio-item&p=10974"},"modified":"2026-09-16T15:36:38","modified_gmt":"2026-09-16T15:36:38","slug":"bennys-hardseltzer","status":"publish","type":"portfolio-item","link":"https:\/\/clique-studio.com\/en\/portfolio-item\/bennys-hardseltzer\/","title":{"rendered":"BENNY`S HARD SELTZER"},"content":{"rendered":"
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02 \/ 12 WEBDESIGN \u00b7 UX\/UI \u00b7 BRANDING<\/p>\n\t\t\t\t\t

BENNY`S HARD SELTZER<\/h2>\n\t\t\t\t\t

A complete brand built from the ground up for Benny\u2019s Hard Seltzer<\/strong> from concept and positioning to visual identity, brand language and creative direction. We developed the entire design system, including logo, typography, packaging, key visuals, claims and messaging.The brand was brought to life across every touchpoint \u2014 from the online shop and digital communication to product packaging, displays, promotional materials, bar and drinks menus, and additional branded products.The result is a consistent and distinctive brand experience, built to work both online and in the real world.<\/p>\n\t\t\n<\/div>\n

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CLIENT<\/h2>\n\t\t\t\t\t

BENNY`S HARD SELTZER<\/p>\n\t\t\n<\/div>\n

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SERVICES<\/h2>\n\t\t\t\t\t

Brand Development
Logo Design
Creative Direction
Visual Identity
Packaging Design
Web Design \/ UX\/UI
Shopify Development
Print & POS Design
Claims & Brand Messaging<\/p>\n\t\t\n<\/div>\n

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SCOOP<\/h2>\n\t\t\t\t\t

Brand Identity \u00b7 Packaging \u00b7 Logo Design \u00b7 Online Shop \u00b7 Displays \u00b7 Bar & Drinks Menus \u00b7 Print \u00b7Digital Communication<\/p>\n\t\t\n<\/div>\n

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COLLABORATION<\/h2>\n\t\t\t\t\t

Full-Service Brand Management<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n

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PROJECT GALLERY<\/h2>\n\t\t\t\t\t

01 \/ 06<\/h2>\n\t\t\n<\/div>\n
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\"Bennys_Logo_pos\"<\/figure><\/div>
\"Bennys_Logo_neg\"<\/figure><\/div>
\"Hard_Seltzer_Font_neg\"<\/figure><\/div>
\"Gorilla_icon_neg\"<\/figure><\/div>
\"Bennys_A3_Flyer_weiss2\"<\/figure><\/div>
\"Bennys_A3_Flyer_schwarz\"<\/figure><\/div>
\"Bennys_A3_Flyer_schwarz2\"<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
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02 \/ 12 WEBDESIGN \u00b7 UX\/UI \u00b7 BRANDING BENNY`S HARD SELTZER Eine komplette Marke, von Grund auf f\u00fcr Benny\u2019s Hard Seltzer entwickelt \u2013 von Konzept und Positionierung \u00fcber die visuelle Identit\u00e4t und Markensprache bis hin zur kreativen Ausrichtung. Wir entwickelten das gesamte Designsystem, einschlie\u00dflich Logo, Typografie, Verpackungsdesign, Key Visuals, Claims und Markenbotschaften.Die Marke wurde konsequent \u00fcber alle […]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","portfolio-category":[34],"portfolio-tag":[],"class_list":["post-10974","portfolio-item","type-portfolio-item","status-publish","hentry","portfolio-category-creative"],"acf":[],"_links":{"self":[{"href":"https:\/\/clique-studio.com\/en\/wp-json\/wp\/v2\/portfolio-item\/10974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clique-studio.com\/en\/wp-json\/wp\/v2\/portfolio-item"}],"about":[{"href":"https:\/\/clique-studio.com\/en\/wp-json\/wp\/v2\/types\/portfolio-item"}],"author":[{"embeddable":true,"href":"https:\/\/clique-studio.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/clique-studio.com\/en\/wp-json\/wp\/v2\/comments?post=10974"}],"version-history":[{"count":31,"href":"https:\/\/clique-studio.com\/en\/wp-json\/wp\/v2\/portfolio-item\/10974\/revisions"}],"predecessor-version":[{"id":13404,"href":"https:\/\/clique-studio.com\/en\/wp-json\/wp\/v2\/portfolio-item\/10974\/revisions\/13404"}],"wp:attachment":[{"href":"https:\/\/clique-studio.com\/en\/wp-json\/wp\/v2\/media?parent=10974"}],"wp:term":[{"taxonomy":"portfolio-category","embeddable":true,"href":"https:\/\/clique-studio.com\/en\/wp-json\/wp\/v2\/portfolio-category?post=10974"},{"taxonomy":"portfolio-tag","embeddable":true,"href":"https:\/\/clique-studio.com\/en\/wp-json\/wp\/v2\/portfolio-tag?post=10974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}